Wednesday, July 28, 2010

Creating a Personal Brand Statement

Forget about the war on drugs, many Americans are fighting against the war on jobs. This article details a strategy that will help job seekers land the job.

 Searching for a job can be an exhaustive task. Most people believe that a resume is a summary of professional background and enter in the job search battle only equipped with a brief summary of their offerings.

 The truth is a resume is only as good as you believe it is. The true purpose of a resume is to highlight what you do well and to advertise those skill sets to a potential employer. If you are unsure about what you want to do next in your career, your resume will show that because it will be unfocused and not direct enough.

 Creating a powerful brand statement can help you write a better resume and present the confidence you need to win favor in an interview.  A brand statement is a simple and to the point statement of who and what you are. The brand statement highlights what you do well and makes the listener excited to learn more about you.

 Your resume should revolve around your brand statement. Think of it this way...if you were meeting with a consultant who is responsible for helping your business, what type of experience and profile would that person have?

 The same way you view the consultant is the same way a potential employer will view you. When you meet with a consultant you are expecting to learn about their dedicated expertise and the solutions they have to offer your company. When you meet with a potential employer you are expected to respond and exceed the same expectation.

 Here is an example of a brand statement:

 I am a Senior level financial professional with more than 20 years' experience positioning small to medium sized energy companies to greater levels of financial solvency and overall management.

Content by www.CountrysBestResumes.com 

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