Creating a Personal Brand Statement

Forget about the war on drugs, many Americans are fighting against the war on jobs. This article details a strategy that will help job seekers land the job.

 Searching for a job can be an exhaustive task. Most people believe that a resume is a summary of professional background and enter in the job search battle only equipped with a brief summary of their offerings.

 The truth is a resume is only as good as you believe it is. The true purpose of a resume is to highlight what you do well and to advertise those skill sets to a potential employer. If you are unsure about what you want to do next in your career, your resume will show that because it will be unfocused and not direct enough.

 Creating a powerful brand statement can help you write a better resume and present the confidence you need to win favor in an interview.  A brand statement is a simple and to the point statement of who and what you are. The brand statement highlights what you do well and makes the listener excited to learn more about you.

 Your resume should revolve around your brand statement. Think of it this way...if you were meeting with a consultant who is responsible for helping your business, what type of experience and profile would that person have?

 The same way you view the consultant is the same way a potential employer will view you. When you meet with a consultant you are expecting to learn about their dedicated expertise and the solutions they have to offer your company. When you meet with a potential employer you are expected to respond and exceed the same expectation.

 Here is an example of a brand statement:

 I am a Senior level financial professional with more than 20 years' experience positioning small to medium sized energy companies to greater levels of financial solvency and overall management.

Content by www.CountrysBestResumes.com 

The “How To” Guide for Discussing Salary during an Interview

So…How Much Are You Offering?
The “How To” Guide for Discussing Salary during an Interview

Talking about salary and compensation with potential employers can be one of the most intimidating tasks a job seeker faces. When and how you approach the topic is pertinent and should be handled with discretion. The timing of this discussion could make or break your chances of continuing in the interview process or could negate your interest in a job opening.

Shawntee White-Yates, Executive Recruiter, who has helped thousands of job seekers for more than a decade, offers the following advice:
1. If a recruiter is involved in your process, discuss all salary requirements in depth from the very beginning.
(Then there will be no need to discuss salary at all during the interview because he/she will handle the negotiating for you when an offer is made)

2. If a recruiter is not involved, this is usually discussed at the very beginning. The first call you receive or conversation you have with a hiring manager should include salary as one of the pre-screening questions.
(If not, you may want to follow-up with a phone call to inquire about the salary range or hourly rate of the job)

If for whatever reason salary is not discussed during the initial screening conversation, she suggests that you ask immediately during your next discussion with the hiring manager or whoever is scheduling you for an interview. Otherwise, it could be a waste of valuable time if the salary is not within your desired range or at least negotiable.
Good Luck on your search!

Tawana Wood, Chief Resume Writer for CountrysBestResumes.com says “job seekers must view interviews as sales calls.” According to Ms. Wood, salary and benefit negotiations are a part closing a deal. “Job seekers are selling their skills and abilities to potential employers who are investing/purchasing their expertise.”

Mrs. Wood recommends job seekers do the following:

1. Research the Market
Research how much professionals are being compensated for in the same or similar functions. Review salary surveys, industry related publications and associations for resources, job advertisements, as well as, consult with those in your network. Job seekers must also keep in mind that their geographic area plays a significant role in determining pay levels, salaries in NY will differ from those in FL.

2. Know About The Company
Like a Sales Professional, know your prospect. Research the company’s financial situation; do they have the resources and market position to support the salary you are seeking? It is critical that you find out this information before attempting any salary negotiation.

3. Are there Perks?
Are there things other than financial rewards that will attract you to a company? Consider what the full compensation package will look like. Does the company offer a good work/life balance? Do you receive healthcare benefits? Do they offer specialized training or tuition re-imbursement? “I accepted my job because it was close to my home and offered telecommunicating options” say Jerrod Stalls, Field Technician in Maryland. “I accepted the position because they offered me four weeks vacation the first year and six weeks for the year following” says Darrien Jones, IT Director in California.

Determine which factors are critical to you. Look at your whole picture…compensation today and retirement for tomorrow.

4. Distill Value
In order to close the deal you must distill value. A successful sales professional overcomes objections by distilling value. Highlight your achievements in a quantitative and qualitative manner. Your resume should focus on what you do well and be used as a guide to help you demonstrate your stuff to a potential employer. Employers are looking for solutions. Show how your experience and expertise will help them save money, make money, change, or do something new. The better you are at showing your worth, the more likely you are to negotiate a better deal.

5. Be prepared to Answer the Question
When the time is right the employer may ask you what your salary requirements are. Based on your thorough research you will be ready to respond. Never just say “I’m Flexible” if asked the question, give them a range mid XX’s to upper XX’s. If an employer doesn’t ask, then ask them. “How much has been budgeted for this position?”

6. Ask for an official offer letter with your compensation included
To officially close the deal, request the employer send you an offer in writing outlining the specifics of the offer including your key responsibilities, start date, salary and special arrangements.

Tawana Wood is a recruiter and Chief Resume Writer for The CountrysBestResumes.com, she has personally written more than 7,000 resumes for today’s top executives worldwide. http://www.CountrysBestResumes.com

Shawntee White Yates is a recruiter with more than 15 years’ experience in Executive Recruitment and Human Resources Management, she has worked for leading companies including Aerotek.

Got An Interview? Don't Stress Out!

By http://www.countrysbestresumes.com/

Tip 1 - Calm Down - Although the interview is important, your overall health is more. Interviewing is a mutual process. You are interviewing the company just as much as they are interviewing you.

Tip 2 - Always Bring Samples of Your Work - If you don't have any start calling your old job and get them. Always keep at least one ally at your job, you never know when you will need something. Before you leave a job, create a portfolio and make copies of your work but omit confidential business information.

Tip 3 - Do the Research - Know what you are getting yourself into, this may not be the company you want to spend 40+ hours a week with for a year.

Tip 4 - Fix Yourself Up and Smile! - First impressions are made in 30-seconds or less, don't miss an opportunity just because you got up late or did not neatly present yourself. Employers are looking for people who are organized, if you can't organize yourself, then how can you organize a project? Arrive 10-15 minutes early, smile at everyone - show you have manners.

Tip 5 - Cultivate Your References - Prior to giving the names and contact information of people who you would like to say a kind word about you, make sure you ask them and drop a line or e-mail every once in a while, cultivate your references, you need them!

Tip 6 - Get a Group of Mentors - Ask people to be your mentor, you should have a mentoring group, 1-2 people who can mentor you, 1-2 people who are on your level so that you can learn and swap ideas from each other and 1-2 people you can mentor.

Tip 7 - Use the Right Paper - Always present a fresh copy of your resume on proper rйsumй paper (minimum have two copies). Do not use colors other than Ivory or White. You will stick out if you use blue, pink, orange, etc., but most likely it will not be in the manner that is beneficial.

Tip 8 - Always have questions to ask - Never leave an interview without asking at least 3 questions.

Tip 9 - Practice Interviewing - If you are a client call us and we will gladly do a mock interview with you.

Tip 10 - Send a thank you letter within 24-Hours - Always thank the interviewer for taking the time out to meet with you.